The collection features pieces designed by 70 HSN designers, celebrity friends, and guests — among them handbag designer Carlos Falchi, pop superstar and fashion icon Gwen Stefani, supermodel Iman, Top Chef host and jewelry designer Padma Lakshmi, metal mesh handbag brand Whiting & Davis, footwear designer Sam Edelman, actress Tori Spelling, hip-hop entrepreneur Sean Combs, and SATC star and fashion mogul Sarah Jessica Parker.

Prices range from $19.90 to $49.90. 100 percent of the profits, no less than 30 percent of the purchase price of each ornament, will be donated to St. Jude Children’s Research Hospital and its on-going efforts to finding cures and save children with cancer and other diseases.

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According to WWD, anyone will be able to create and share their own bespoke boutique by selecting style preferences and the looks, brands and items they love.

The outfits has already attracted at least 19 big-name designers to the venture, including Oscar de la Renta, Tory Burch and Marchesa, according to the reports.

In addition, Google is hiring Sarah Jessica Parker to establish a personalised shop and has invited other celebrities, including Tom Cruise’s wife Katie Holmes, to do the same.

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Here is the full list of winners:

International Designer of the Year – Burberry chief creative officer Christopher Bailey
Geoffrey Beene Lifetime Achievement Award – Michael Kors
Fashion Icon of the Year – Iman
Womenswear Designer of the Year – Marc Jacobs
Menswear Designer of the Year – David Neville and Marcus Wainwright for Rag & Bone
Accessory Designer of the Year – Alexis Bittar
Swarovski Award for Womenswear – Jason Wu
Swarovski Award for Menswear – Richard Chai
Swarovski Award for Accessory Design – Alexander Wang
Popular Vote – Ralph Lauren

Highlight of event  was tribute paid to the late Alexander Mcqueen by Sarah Jessica Parker, followed by presentation of Alexander Mcqueen final collection.

The ‘Sex and the City 2′ actress will award the prize to the British designer – who committed suicide in February – as a special tribute to his work. The pair famously walked the red carpet together at the Costume Institute Gala in 2006 in matching tartan outfits.

Commenting on his death at the time, Sarah Jessica said some of the designer’s work was “jaw-dropping”. She said: “He was talented well beyond his years and the seriousness and unrivalled talent which he applied to his work is in bountiful display year after year and collection after collection. “Every single inspired, original, lofty, whimsical, stunning, brilliant and jaw-dropping detail was Alexander McQueen.”

Victoria’s Secret models have increasingly hit the big runways of fashion week and is now taking on advertising campaigns. Victoria’s Secret Angel Miranda Kerr have just landed a Jil Sander campaign. Jil Sander is a high-end line known for modern, minimalist-bearing advantage of such stylish celebrity Nicole Kidman, Sarah Jessica Parker, Diane Kruger and Katie Holmes.

Miranda’s campaign will be launched in Fall 2010. Other the Victoria’s Secret Angels, which has landed campaigns this fall’s Adriana Lima and Alessandra Ambrosio. Both girls appear in a campaign for the Spanish leather goods label Loewe’s, and Alessandra will also be shown for Moschino.

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According to WWD, the museum has asked the Sex And The City star to record an audio guide for its Costume Institute’s annual fashion exhibit.

The theme of this year’s exhibition is American Woman: Fashioning A National Identity.

“Because of Sex And The City, she is so much associated with New York and with America, and with using fashion as a way to shape identity,” said museum curator Andrew Bolton.

The new exhibit will open on May 5.

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HP will be featuring Sarah Jessica Parker in a series of commercials to show off how HP computers simplify and streamline her life at home, at work, and at play. The ads will be running in the next few months.

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He said: “People always ask me how much longer I am going to do this, and I say the day I learn everything is when I should stop. I am a curious person, so every day is a learning process. There has never been a time as challenging as now to create clothes.”

Oscar admits he has to work hard to maintain his customer base because women nowadays have so many more designers they can choose from.

He said: “Back in the 60s, my customers only got their clothes from one place. Today, that loyalty doesn’t exist as women want to project their own individuality through fashion. It’s about understanding the needs and aspirations of professional women that makes it so exciting.”

Yesterday (20.04.10), Oscar received the Colleagues Champion of Children Award at the charity’s annual spring luncheon in Los Angeles.

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The Die Hard actor has signed a deal with German company LR Health + Beauty Systems to create a men’s scent, which is due out in July, WWD.com reported.

“The Bruce Willis scent will be extremely masculine and – starting from ingredients through to design – embodies every individual feature of the Hollywood star: strong, self-confident, consistent,” said Tilo Ploger, Chief operating officer of the firm.

With the release of this perfume, the 55-year-old actor will join the long list of celebrities having their own perfume.

Jennifer Lopez, Victoria Beckham, Kate Moss and Sarah Jessica Parker all have a signature fragrance as do Britney Spears and Beyonce Knowles.