Posts tagged Prada
The Dutch model will join Sasha Pivovarova – who has fronted the scent since its 2007 launch – in the latest campaign, quashing rumours she was set to replace her.
While Lara will be the face of Prada’s new Eau de Toilette, Sasha’s image will still be used to advertise the Eau de Parfum version of the scent.
Several thousand buyers from around 40 countries are expected in Milan as well as 2,000 journalists. Many of them will then move on to the Paris shows, which stretches over nine days, from March 2 to 10.
Next up from the Ephemeral Infusions line at Prada: Infusion de Tubéreuse and Infusion de Vétiver. Both are limited edition, and both were developed by perfumer Daniela Andrier, who also created Infusion d’Iris, Infusion d’Homme and Infusion de Fleur d’Oranger.
Infusion de Tubéreuse is a “crisp floral with green notes”; notes include tuberose, petitgrain, blood orange and dynamone.
Prada and Fendi have moved their Milan shows to extend what looked likely to be a nightmare three days of collections for press and buyers to a more manageable five days. Prada, which was set to show on February 26 and Fendi, which was scheduled to show on February 27, have moved their shows to February 25 and March 1 respectively to extend the week to a more leisurely pace.
“We should all be grateful to [Prada and Fendi],” Mario Boselli, head of the Italian Chamber of Fashion, told WWD. “Good sense eventually prevailed.”