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Organizer Gwen Devoe explained the purpose and importance of Full Figured Fashion week, citing that the plus-size consumer is spending over $25 billion dollars a year on clothes. It’s a market that must be acknowledged and must be catered to, even in an industry so focused on maintaining a smaller size.

“Crystal Renn became a household name. Vogue Curvy debuted to great fanfare. Stores like Forever 21 and Target launched new, hip plus size lines. But we’re still not there–plus-size fashion is still not being taken seriously enough by the industry. It’s not a novelty–it’s a reality for millions of women across the country.”

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“We found that overweight consumers demonstrated lower self-esteem – and therefore probably less enthusiasm about buying products – after exposure to any size models in ads (versus ads with no models). Also, normal-weight consumers experienced lower self-esteem after exposure to moderately heavy models, such as those in Dove soap’s ‘Real Women’ campaign, than after exposure to moderately thin models,” said Professor Naomi Mandel.

Mandel showed ads featuring a wide range of model sizes to females with a wide range of BMIs. The women with low BMIs experienced a self-esteem boost after seeing any model, while higher-BMI women experienced a self-esteem drop after seeing any model.

But the normal-BMI women were back-and-forth:

If they viewed a moderately thin model, they felt similar and good; if they saw a moderately heavy model, they worried they were similar and overweight.

And this, researchers found, impacts their willingness to buy the product in question.

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The Bora Aksu fashion show at the event had healthier looking models instead of size-zero wannabes.

“Over the last couple of seasons they have become more noticeable,” Sky News quoted Aksu as saying.

He added: “You also notice that these are girls who look healthy and happy.”

Also, supermodel Naomi Campbell thinks it is not necessary for a model to be super slim.

She said: “I think the bigger the better. I don’t comment on size, I think if someone is beautiful then they should do what they want to do.”

Meanwhile, high street giants like Debenhams have begun using plus size mannequins in their windows.arah Travers, who runs Europe’s largest plus-size modelling agency, said: “The average British woman is a size 14 to 16 and it’s important that the woman on the street is able to walk into a shop and feel comfortable with the choice available.”

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“Let’s be realistic,” says Steven Kolb, executive director of the Council of Fashion Designers of America.

“Fashion shows are fantasy … and to be a model you have to be thin to begin with.

“There are healthy models that genetically have thin body structures. So [thin models] will always be on the runway.”

The latest flap came hours after supermodel Coco Rocha made headlines when she suggested her size 4, 5-foot-10-inch frame was out of favor on the runway.

Her transgression? She deviates from the industry standard size zero – which translates to an amazingly small 23-inch waist.

There have been discussions to address changing that standard – and the Council of Fashion Designers has set guidelines to raise awareness and promote health.

Check out the models walking the Bryant Park runways during Fashion Week. They’re pin-thin.

“Runway has always been a one-way sort of body,” says plus-size model Crystal Renn.

“I believe change starts in print, and the runways will catch up.”

Not anytime soon, insiders say.

“This is a huge $100 million industry. It’s going to take time to make a change,” says Micki Schnei-der, Coco Rocha’s manager at Elite Model Management.

“In my opinion, it will take the CFDA implementing some kind of rule or legislation.”

Everyone points fingers: The designers say the agencies send them skinny models. The agencies say they don’t bother sending heavier ones because they know they’ll be rejected.

And CFDA officials say it’s not their job to police the industry.

The organization has guidelines – suggestions that models be over the age of 16, and models under 18 not work past midnight – but no means of enforcement.

“Our initiative is about awareness and education, not about enforcing and policing,” Kolb says.

Gripes about too-skinny models have become a broken record.

“For the last 10 seasons, I’ve been commentating for CNN or CBS or whomever about the skinny-model issue,” says celebrity stylist Mary Alice Stephensen.

“I think there are certain designers that are wanting girls to have curves, and there are certain designers that don’t, and there always will be.”

With reform this slow, experts warn dangerously thin models may be running out of time.

“If we push this any skinnier, any thinner, then they are going to have to widen the runway so this person can have a feeding tube on wheels,” says Lynn Grefe, chief executive officer of the National Eating Disorders Association.