Posts tagged Lacoste
Andy Roddick: Lacoste Challenge’s New Face
Apr 5th
The all-American athlete was tapped as the newest face for Lacoste’s Challenge fragrance, following in the footsteps of actor Hayden Christensen. “I’m thrilled that Lacoste invited me to be the face of its men’s fragrance, Challenge,” Roddick says in a release. “This fresh, and dynamic fragrance represents well the image of Lacoste as a chic, sporty and elegant brand.”
And the feeling is mutual. “We’re delighted to be working with Andy as the face of Lacoste Challenge as he is the natural embodiment of the brand’s youthful, modern image,” Christophe Chenut, CEO of Lacoste says in a release.