Action sports may be steeped in testosterone, but brands at the Action Sports Retailer Trade Expo do a good job of distilling the boardsport lifestyle into women’s fashion. Brands such as O’Neill, RVCA, Fox, Body Glove, Volcom, Element, Rusty, Billabong and Levi’s showed their women’s product on the runway Feb. 3–4 during ASR’s fashion show on the show floor. Some of the themes—plaids, workwear shirts, logos and stripes—bled over from the brands’ men’s fashion. But other looks—neon bikinis, second-skin dresses, ethnic and animal prints, and leggings—were all girl.
What’s not to love about celebrities getting all dressed up for a good cause that helps women live better lives? That’s what the Red Dress initiative is all about, helping people understand that heart disease is the No. 1 killer of women.
So Thursday’s show was a grand party, with celebs such as Heidi Klum, Robin Roberts and Jordin Sparks wearing red dresses and walking down the runway in the Tents at Bryant Park. In contrast to the other shows, these models actually SMILED. And walked down the runway with some energy and buoyancy. And even laughed a little for the cameras.
Held for the last time in Bryant Park, New York Fashion Week started the show off strong, with BCBG showing a muted, but statement-based collection on the runway. Deep navy, intense gray, and other muted neutrals were centerstage on the BCBG runway. Designer Max Azria outfitted the models with silhouettes the label is known for: flowing fabrics with a subtle hint of geometry in all of the right places.
Prada and Fendi have moved their Milan shows to extend what looked likely to be a nightmare three days of collections for press and buyers to a more manageable five days. Prada, which was set to show on February 26 and Fendi, which was scheduled to show on February 27, have moved their shows to February 25 and March 1 respectively to extend the week to a more leisurely pace.
“We should all be grateful to [Prada and Fendi],” Mario Boselli, head of the Italian Chamber of Fashion, told WWD. “Good sense eventually prevailed.”
Between Jean Paul Gaultier’s recent couture show and the myriad designers putting on digital presentations this season, Avatar certainly seems to be in the forefront of fashion’s mind. Now, REAL D—the digital stereoscopic projection technology behind the film—is teaming up with photographer Eric Ray Davidson and menswear label Native Son for the brand’s Fall 2010 presentation this Thursday, February 11. The short film (Davidson’s directorial debut), launching at Pier 59 Studios at Chelsea Piers, will come complete with 3-D glasses and a 20-foot screen.