Marchesa Launching A Lower-Priced Contemporary Line
“It’s going to be under the Marchesa umbrella, but with a slightly different feel,” Marchesa designer Georgina Chapman told WWD. “We have been so specific for such a long time, and the idea to broaden out to a different consumer, and to our same consumer as well. We haven’t really looked at that market yet. My dream is to give Marchesa many facets, and that’s just one of them.”
The new line, which has yet to be named, will feature day clothes and accessories, priced in the range of $150 to $750. The line will debut in mid-2013.
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