Heidi Klum Designs Baby Line
Baby products chain Babies “R” Us has partnered with Heidi Klum to create an exclusive collection for newborns. The Truly Scrumptious range of products will include babywear, children’s clothing, home furnishings and accessories.
“I made beds, curtains, blankets, washcloths, bath toys, wall decals, lamps, rugs, hampers, stuffed animals, security blankets and night lights,” Klum told WWD. “If you think about the nursery, I’m doing everything. I tackle everything from shoes, socks, underwear, and pajamas to dresses, jeans, leggings, and sweaters. I’ve been working on Truly Scrumptious designs for a year.”
“Heidi Klum is the ultimate hands-on mom, and is representative of the millions of mothers who trust Babies”R”Us to offer high quality, fashionable and practical products,” said Aaron Kopolow, Vice President, Divisional Merchandising Manager, Babies”R”Us. “We’re thrilled to partner with Heidi to bring our customers Truly Scrumptious, a trend-right assortment of baby items that are reflective of her unique point-of-view as a mom.”
The line will be sold exclusively with Babies ‘R’ Us starting in September.
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