Erin Wasson Is The New Face Of RockportRockport, the Adidas-owned footwear brand, has tapped Erin Wasson to front its Fall 2012 marketing campaign.

“We were looking for someone who represented a sexy, savvy metropolitan person and Erin represented this,” Rockport’s senior vice president, Daniel Tschuemperlin, told WWD.

“It’s a truly authentic American brand, and that’s important to me, being from Texas,” said Erin, a Texas native.