Madonna's Truth Or Dare Fragrance CommercialMadonna releases the official ad for her first perfume release, “Truth Or Dare”. The ad was shot by Mert & Marcus.

“My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose. An intoxicating mixture. Feminine and mysterious. I wanted to recreate this scent but with something fresh and new about it as well. Something honest and yet daring. Hence the name Truth or Dare,”  Madonna  said in a statement.

Truth or Dare by Madonna would hit Macy’s store shelves in April.