Nicole Richie Launches New Line With QVC
“Nicole represents a unique combination of designer and celebrity. She has a strong point of view about bohemian influence, from flowing shapes and a love of prints, which always resonate strongly with our customer,” said QVC President Doug Howe.
The Richie Collection by QVC includes a maxidress, printed kimono jacket and leather bag, shirts, dresses and skirts and inspired by her bohemian-chic style with prices ranging from $75 to $257.
“I want to connect with the women watching by letting them know that we are similar in many ways; I’m a mother of two and I work. We all want to feel relaxed on the inside but stylish on the outside. And that’s what I’m trying to provide,” Richie told WWD.
The Nicole Richie Collection will debut on QVC February 24.
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