Ed Hardy's Skulls & Roses New FragrancesAmerican apparel brand Ed Hardy launches a his-and-hers duo of fragrances inspired by he’s skull & rose tattoo.

“People think of Ed Hardy and they think of the skull. We wanted to go away from a printed version and do an actual sculpture of [Ed Hardy’s] most iconic tattoo,” Salo Lekach, CEO of New Wave Fragrances told WWD.

Ed Hardy Skulls & Roses for Women is described as a warm yet sugary fragrance and Skulls & Roses for Him – is a fresh ozone scent.

Available  in September, the fragrance comes in a 3D skull bottle.