Agent Provocateur Taps French Actress For Spring AdsThe 31-year-old French actress and model Mylene Jampanoï has been named as the star of Agent Provocateur’s spring/summer 2012 campaign.

‘After several successful campaigns featuring powerful femme fatales in high-octane bold imagery, I decided that I wanted to take a softer approach for Spring Summer 2012. I am a huge fan of the soft focused era, the glowing scenes from the gently erotic films such as Emmanuelle and The Story of O and my collection of vintage Playboy Magazine made me want to re-introduce the sensuality and flirtation of the 70’s into our campaigns. We chose Mylene Jampanoï for this campaign because she has a feline sensuality that compliments her pin-up figure. She shows that an AP woman can be wholly feminine while still maintaining the allure of a confident woman,’ mentioned Agent Provocateur’s creative director Sarah Shotton.

The new campaign was shot by director Jordan Scott, daughter of Ridley Scott.

Agent Provocateur Taps French Actress For Spring AdsAgent Provocateur Taps French Actress For Spring AdsAgent Provocateur Taps French Actress For Spring Ads

alexander mcqueen spring ads. chanel summer campaign.