Chanel’s New Foundation For All Skin Tones
According to WWD, Chanel is launching a new foundation line, Perfection Lumière, in late September.
The line will include 23 shades from very fair to very dark, 20 of which will be available in the U.S.
“This foundation was designed to be very universal,” said Dagousset, executive vice president of Fragrance and Beauté for Chanel in the U.S.. “Chanel’s creative director for makeup, Peter Philips, counts perfect skin among the most important features a woman can have and, since joining the brand in January 2008, has made it his goal to create a ‘perfect’ foundation: one that adjusts to the skin needs of every ethnicity and stays in place with a flawless finish.”
The campaign for Perfection Luminere will feature Alyssah Ali, an Indian and Spanish model.
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