Gareth Pugh For ABSOLUT VodkaBritish designer Gareth Pugh has collaborated with Absolut vodka on a new bottle design for Absolut vodka, named “ABSOLUT  Mode Edition with Gareth Pugh”. The Absolut Mode edition bottle was inspired by one of the pieces of the designer’s Spring/Summer 2007 Collection.

“I wanted to create something epic for my collaboration with ABSOLUT,” explained Pugh. “I began by thinking of an ‘ABSOLUT Gareth Pugh’ and I decided to choose an outfit from my archive, something that I feel captures the essence of my work which I could use to ‘dress’ the ABSOLUT Mode Edition bottle and in a very abstract way.”