Lancôme Will Launch Visionnaire SerumLancôme plans to launch an all-in-one serum in September, called Visionnaire. The serum is aimed at women from 25- to 50-year-olds.

The new molecule is said to stimulate the production of six markers of the epidermal structure and regeneration linked to aging.

Hanaa Ben Abdesslem will star in the Visionnaire campaign.