Walmart Launches Tween Makeup
“GeoGirl is about teaching this generation about beauty care in a responsible way,” said Carmen Bauza, Wal-Mart Stores Inc.’s vice president and divisional merchandise manager of beauty and personal care. “This [line] is a great learning experience for us to determine how to communicate with this generation.”
GeoGirl will debut in February and will be replacing the Mary-Kate and Ashley cosmetics range.
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