Google Launches Fashion SiteGoogle will launch its very own “create-your-own” boutique channel on Wednesday called Boutiques.com.

According to WWD, anyone will be able to create and share their own bespoke boutique by selecting style preferences and the looks, brands and items they love.

The outfits has already attracted at least 19 big-name designers to the venture, including Oscar de la Renta, Tory Burch and Marchesa, according to the reports.

In addition, Google is hiring Sarah Jessica Parker to establish a personalised shop and has invited other celebrities, including Tom Cruise’s wife Katie Holmes, to do the same.