Leighton Meester Is The New Face of Vera Wang PerfumeLeighton Meester has inked a $3 million deal to serve as the new face of the next fragrance from designer Vera Wang.

Vera explained to WWD why she chose Leighton: “She has the beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance”.

The ad campaign will be shot in New York City by fashion photographer Carter Smith and will pop up in Spring 2011 magazines.