Lady Gaga to Launch Fragrance in Spring 2012WWD.com has revealed that Lady Gaga has signed a long-term deal with Coty Inc to create scents under her own name. According to the company the first fragrance will launch in Spring 2012.

Stephan Mormoris, vice president of global marketing for Coty Inc. states that the contract was signed last week and that Lady Gaga is a ‘phenomenon’ and a ‘fascinating culture force’ of today’s world scene.

Insiders told Marketingmagazine in the UK that it will have an extremely “un­usual” fragrance.