Carrie Underwood Is The New Face Of OlayOlay cosmetics named Carrie Underwood their first-ever “North American Celebrity Ambassador,” as part of the brand’s “Challenge What’s Possible” campaign. In her new role with Olay, Carrie will also represent a line of skincare products for the brand. The campaign is scheduled to debut later this year.

“As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise,” Underwood remarked in a statement Wednesday. “Olay is something that women trust, and I feel like people also have a connection with me and trust me because I can’t lie.”