Maybelline to Launch Fit Me Makeup LineWomen’s Wear Daily reports that Maybelline New York’s new Fit Me line will target the entry-level face-makeup wearer as well as foundation diehards, with its new twist on the “shade true” category.

Fit Me to start in January 2011 and consists of a foundation, powder, blush, and made to work together as the total score. Three sunscreens also complete the collection.

While there is no word on when the line will be in stores, prices will range from $5.51 to $7.99 for the makeup line.

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