Matthew McConaughey’s New Dolce & Gabbana AdMatthew McConaughey is the face of the campaign for Dolce & Gabbana’s new men’s fragrance. The perfume is called The One Gentleman, and it debuts in October magazines. The 40-year-old actor worked with director Jean Baptiste Mondino to shoot the campaign.

McConaughey tells People about this new scent: “A gentleman has respect for himself, that is the basis of his respect and consideration for others. He has a strength and grace that translates into how he moves, how he makes a decision, or even how he holds himself still and says nothing at all.”

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