Lanvin For H&M
Lanvin will be the next high-fashion house to become a partner of fast-fashion retailer H&M. The collection for both men and women will be designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, and is slated to go on sale on November 23 in around 200 H&M stores worldwide. Images from the collection will be available on November 2.
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public,” said Alber Elbaz, artistic director of Lanvin.
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