2010 Fifi Award Winners AnnouncedThe Fragrance Foundation presented the 2010 FiFi Awards on Thursday June 10th in New York City. Here are the 2010 FiFi winners:

Male Celebrity Fragrance of the Year: Usher
Retailer of the Year: Bath & Body Works
FiFi Hall of Fame: Michael Kors
Fragrance of the Year, Men’s Luxe: Tom Ford Grey Vetiver — The Estée Lauder Cos. Inc.
Fragrance of the Year, Women’s Popular Appeal: Halle by Halle Berry — Coty
Fragrance of the Year, Women’s Luxe: Lola Marc Jacobs — Coty Prestige
Fragrance of the Year, Men’s Popular Appeal: Seduction in Black, Antonio Banderas — Puig USA Inc.
Fragrance of the Year, Women’s Nouveau Niche: Bond No. 9 Astor Place — Bond No. 9 New York
Fragrance of the Year, Men’s Nouveau Niche: Bond No. 9 Brooklyn — Bond No. 9 New York
Fragrance of the Year, Women’s Private Label/Direct Sell: Love Rocks — Victoria’s Secret
Fragrance of the Year, Men’s Private Label/Direct Sell: Patrick Dempsey 2 — Avon Products Inc.
Fragrance of the Year, Unique Boutique: Tom Ford White Suede (unisex/women’s) — The Estée Lauder Cos. Inc.
Fragrance Hall of Fame: ck one — Calvin Klein Cosmetics/Coty Prestige
Fragrance of the Year, Bath and Body: Couture Couture by Juicy Couture — Elizabeth Arden
Best Packaging of the Year — Women’s Popular Appeal: Bath & Body Works Signature Collection P.S. I Love You EDT — Bath & Body Works
Best Packaging of the Year, Women’s Prestige: Life Threads Collection: Silver, Gold, Platinum — La Prairie
Best Packaging of the Year, Men’s Popular Appeal: Comme une Evidence — Yves Rocher North America Inc.
Best Packaging of the Year, Men’s Prestige: John Varvatos Artisan — Beauté Prestige International
Best Women’s Media Campaign: Chanel No.5 “No.5: Train de nuit” — Chanel
Best Men’s Media Campaign: ck one “We Are One” — Calvin Klein Cosmetics, Coty Prestige
Best Interior Scent Collection: Scentbug Diffuser — Slatkin & Co./Limited Brands Inc.
Perfume Extraordinaire: Firmenich
Editorial Excellence in Scent features: Allure, Elle
Technological Breakthrough, Packaging Technology & Delivery Systems: Victorinox Swiss Unlimited rubber bottle — Victorinox Swiss Army
Technological Breakthrough, Fragrance Creation & Formulation: Miriad 2.0 — Givaudan Fragrances Corp.

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