BCBG Max Azria to launch fragrance
The BCBG Max Azria fragrance for women will launch in March 2011 in BCBG Max Azria branded boutiques worldwide, national department stores, and more than 1,000 specialty stores nationwide, including Sephora and Ulta.
Always on the forefront of fashion, BCBG Max Azria is the premiere lifestyle collection for today’s modern woman. Reconciling creativity with accessibility and desirability with wearability, BCBG Max Azria occupies a unique position in American fashion, offering sophisticated, confident designs that take consumers from work to weekend in style. “We are thrilled to be partnering with New Wave Fragrances,” said Max Azria, founder, designer and CEO of BCBG Max Azria Group. “Their expertise in the beauty arena and creative vision make them the perfect match as our fragrance licensee.”
New Wave, which has worked with such companies as Parlux Fragrances, Orlane and Max Factor, said the new partnership will allow New Wave to “translate [Max and Lubov Azria's] creative and fashion vision into fragrance.”
Comments are closed.