Bruce Willis launches own fragrance
Action star Bruce Willis is all set to release his own signature fragrance, which will be available in stores from July.
The Die Hard actor has signed a deal with German company LR Health + Beauty Systems to create a men’s scent, which is due out in July, WWD.com reported.
“The Bruce Willis scent will be extremely masculine and – starting from ingredients through to design – embodies every individual feature of the Hollywood star: strong, self-confident, consistent,” said Tilo Ploger, Chief operating officer of the firm.
With the release of this perfume, the 55-year-old actor will join the long list of celebrities having their own perfume.
Jennifer Lopez, Victoria Beckham, Kate Moss and Sarah Jessica Parker all have a signature fragrance as do Britney Spears and Beyonce Knowles.