First Fashion Fund winner
It’s Erdem! Montreal-born, London-based designer Erdem Moralioglu, designer of the eponymous color- and print-infused ready-to-wear line, has won the inaugural British Fashion Council (BFC)/Vogue Designer Fashion Fund award.
The new transatlantic version of the career-making CFDA/Vogue Fashion Fund prize bestows upon the winner £200,000 (approximately $300,000) and a year of industry mentoring that the BFC charmingly describes as a “bespoke mentoring programme.” Also shortlisted for the award were Angel Jackson, Christopher Kane, Clements Ribeiro, E. Tautz, Marios Schwab, Nicholas Kirkwood, and Richard Nicoll.
A judging panel chaired by British Vogue editor-in-chief Alexandra Shulman chose Moralioglu based on his “strong design signature and clear vision for the immediate development and growth of his business,” according to a statement issued today by the BFC. “In Erdem I feel we have a very worthy winner who already has an international reputation and who has the creativity and application that is needed to become a global business,” said Shulman. “He makes beautiful clothes that already have a recognizable stamp that is his alone.” As for the design signatures of his five-year-old label, Moralioglu has described them as “Color, optimism, and oddities.”
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